The Marketing Management Workflow which we developed has proven its value in hundreds of practical cases and has been applied in universities, academies and institutes alike (e.g. University of Vienna, University of Cologne, Medical Competence & Markets etc.). Using a high level of creativity we succeeded in developing innovative strategies and measures which helped our customers to gain a competitive edge. The two books "Marketing Concept" and "Marketing Concept 2.0" by Werner Gustav Alex describe the Marketing Management Workflow in great depth and provide a large number of practical examples.